Tui
Elf-Inspired Bauble Workshops Bringing Families Into store
A festive, family-friendly in-store bauble activation across 15 TUI shopping centre stores, bringing families together to create personalised Elf-inspired baubles while driving pre-Christmas footfall and supporting TUI’s January holiday bookings.
5,000
Baubles made
5,000
Guests Hosted
30
Elf-themed workshops
The Brief
Festive footfall for quieter stores
TUI came to us with a clear goal: bring more people into its shopping centre stores in the run-up to Christmas. It’s a quiet time for travel retail, with shoppers focused on gifts rather than holidays, so TUI wanted a reason for families to step inside, spend time in store and leave thinking about their next trip. The ask was a festive, family-friendly experience that could run across 15 locations nationwide, feel special for every visitor and, crucially, connect seasonal footfall to January, one of TUI’s biggest booking periods.
The Challenge
Magical at scale, on budget
Getting families into a travel agent when their heads are full of Christmas shopping is no small task. The experience needed to feel magical enough to draw people in, yet simple enough to run smoothly across 15 stores, often led by TUI’s own store teams. With a rollout of this scale, budgets were tight and seasonal timelines tighter, so every bauble had to meet the creative brief, stay within cost and arrive on schedule, ready to use in store.
"The baubles perfectly captured the playful spirit of our Elf theme while still feeling magical, festive and child-friendly... The reaction from families was incredibly positive."
Nikki, Retail Marketing, TUI
Our Approach
Simple, personalised and on-brand
We built the activation around TUI’s own playful Elf characters, designing bespoke branded baubles that children could personalise alongside their parents, and worked closely with TUI to meet the creative brief within budget. We then stripped the workshop back to its essentials, creating a format that our event team and TUI store staff could both deliver confidently, with clear steps, easy-to-handle materials and no compromise on quality. Every family got the same great experience, whichever store they visited. To carry the momentum beyond Christmas, every participant left with a voucher to redeem against a TUI holiday booked in January, turning a festive moment into a reason to return.
The Result
5,000 baubles, 15 festive destinations
Across 30 workshops in 15 stores nationwide, families made 5,000 baubles, turning TUI stores into festive destinations during one of the busiest retail periods of the year. The activation increased pre-Christmas footfall, encouraged longer dwell time and gave families a memorable shared experience to take home (quite literally, for the tree). Store teams delivered it seamlessly alongside our hosts, and the January voucher created a natural reason to return, linking festive engagement to TUI’s peak holiday sales period. A lovely example of bringing more people together through creativity, with real commercial value too.
